How to Sell on Walmart Marketplace in 2026
Walmart Marketplace reaches 120M+ monthly Walmart.com shoppers. It's best for established sellers with US fulfillment.
Fees: No setup or monthly fee. Referral fee 6-15% by category.
Step-by-step setup
- 01
Apply for approval
Walmart vets every seller — keep listings ready and clean before applying.
- 02
Connect a US warehouse
Walmart Fulfillment Services (WFS) gives you 2-day shipping badges.
- 03
Match the buy box
Repricing tools are essential to win and keep the offer.
- 04
Run Sponsored Products
Lower competition than Amazon = cheaper clicks.
What to sell on Walmart Marketplace
Scale Walmart Marketplace with AI
Sellrith AI writes listings, prices for margin, and pushes products to Walmart Marketplace automatically.
Start free →