How to Sell on TikTok Shop in 2026
TikTok Shop reaches Gen Z and Millennial buyers shopping inside the TikTok app. It's best for viral physical products with strong demos.
Fees: Commission roughly 5-8% depending on category, plus payment processing.
Step-by-step setup
- 01
Apply for TikTok Shop
Submit your business docs and product catalog for approval.
- 02
Connect affiliates
Recruit creators in the Affiliate Center — pay 10-30% commission.
- 03
Run LIVE shopping
Schedule 2-3 hour LIVEs with discounts and limited-time offers.
- 04
Post UGC daily
Demo videos in the first 1.5 seconds convert best.
- 05
Use TikTok Ads
Promote organic winners — never start with cold ads.
What to sell on TikTok Shop
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